Saks Fifth Avenue has announced a corporate partnership with Philips Electronics, which allowed the luxury retailer's dreams of a snowflake fantasy for Holiday 2004 to.... Saks Fifth Avenue has announced a corporate partnership with Philips Electronics, which allowed the luxury retailer's dreams of a snowflake fantasy for Holiday 2004 to come true. On Tuesday, November 23rd Saks and Philips unveil their Snowflake Spectacle, a high-tech light show that combines holiday tradition and advanced technology.

The inspiration for the captivating holiday concept came from the vintage snowflake photographs by famed photographer William "Snowflake" Bentley. The snowflake theme was developed as a dramatic presentation requiring state-of-the-art lighting and technology systems, which led Saks to partner with Philips Electronics.

Philips, which lights many of the world's preeminent landmarks including The Eiffel Tower, The Sydney Opera House and The Sphinx, is providing 72,000 programmable LED lights to adorn 50 distinct snowflakes, that when illuminated will give the effect of snowflakes falling and dancing across the facade of the Fifth Avenue store every half hour during the Holiday season. The giant snowflake structures ranging in size from eight to 20 feet in diameter, will include more than five miles of lighting, 15 multi-color, changing uplights and 40 strobe lights.

The technology provided by Philips will be featured not only on the exterior of the Saks Fifth Avenue flagship store, but also in the 28 windows that surround the building. Over 38 custom- designed steel snowflakes and 2,300 hand-painted, chrome-dipped Philips Halogena Brilliant Crystal light bulbs will be utilized in the Saks snowflake-themed fashion windows.