Why advertise in The New Colonist?
Most of our readers are middle-to-upper income urban residents; they are likely to be active in their community, have a college degree, and work as a professional. Many of them work in architecture, urban planning, travel, and decoration, and all have a lively and compelling interest in the future of cities and the urban lifestyle. They are seers and seekers, problem-solvers and nest-builders, formidably individualistic yet committed to community, lovers of the clever restaurant, the special shop, the personable service provider. They are building our future, living our present, and supporting your businesses--and they are here at The New Colonist, waiting for you.
The New Colonist aims at a quality reader, and many quality readers are enjoying our articles, commentary and features. Our logs report over 50,000 unique visitors per month, comprising over 162,000 pageviews! We expect this number to grow continuously.
American cities are experiencing a great rebirth, and The New Colonist intends to be THE web publication for people who enjoy and want to learn more about city life.
Here is a brief profile of our reader from our survey taken just after our July, 2000 launch combined with continuous feedback from our survey page:
Our readers tend to be a professionals with a bachelor's degree or better, between the ages of 24 and 50, earning a middle-class income. They reside in a major metropolitan city or suburb and are about evenly split between men and women.To purchase an ad, or if you have any questions, please send an email to adsales@newcolonist.com, or call us using the button below:Gender: 52% male; 48% female.
Age: 16% below the age of 24; 69% between 25 and 50;16% between 51 and 65. No respondents were over 65.
Location: 99% response; 98% live in major metropolitan areas.
Occupation: No single occupation predominates. The majority listed a professional title. 6% are students.
Annual Income (63% response):
- 16% below $20,000
- 25% between $20,000 and $34,999
- 9% between $35,000 and $49,999
- 35% between $50,000 and $74,999
- 13% between $75,000 and $100,000
Or just Buy Your Ad Now online!
Ad Rates
| Destination Page | Top of Page/ Month | Top of Page/ Impression | Bottom/ Month | Bottom/ Impression |
| Homepage: | $50.00 | N/A | $30.00 | $0.01 |
| Navigational: | $45.00 | $0.02 | $20.00 | $0.01 |
| Theme/Regional: | $35.00 | $0.02 | $20.00 | $0.01 |
| General/Articles: | $30.00 | $0.02 | $20.00 | $0.01 |
All spaces are for banners at 468 x 60 pixels. Navigational pages (City Page index, Archive, etc.) provide the most frequent exposure because readers must click back to them to go to other pages.
Minimum ad duration is one month; minimum number of impressions is 1000. Discounts follow.
Discounts:
Your account executive will offer you any discounts for which you qualify. Email adsales@newcolonist.com for details.
Ads bought by number of impressions will continue to run till impressions are used up, regardless of time. Ads bought by duration will expire at a set date. Duration ads are best suited to publicize events such as sales, concerts, etc. Buying by impressions guarantees that The New Colonist will show your ad a set number of times, regardless of how long it takes.
To purchase an ad, or if you have any questions, please send an email to adsales@newcolonist.com.
Blog Ads
To advertise on our blog with an inexpensive, targeted graphic, go to BlogAds and fill out the simple form.
Sponsored text links are also available on City Pages for $50.00/year. Contact us at adsales@newcolonist.com to sponsor a text link.
Banners:
Banners must be 468x60 pixels and may be static or animated. Keep them under 50kb, preferably a great deal under.
If you do not have a banner now, we will design one for you at your request. Rates are as follows:
Banner Design:
For banner design, please contact Richard Risemberg by email:
rickrise@earthlink.net
His media services website is available at www.rickrise.com.
You are free to use this banner when advertising on other sites as well.
Thank you for contacting The New Colonist. Now let's get down to business! Buy Your Ad Now online!
Note: we reserve the right to refuse advertising we deem inappropriate for The New Colonist.
If you have any questions, please address them to editor@newcolonist.com.
If you simply wish to promote The New Colonist, show the ad banner below on your site by copying the following code and pasting it into your web page:
<A HREF="http://www.newcolonist.com"><IMG SRC="http://www.newcolonist.com/images/new_colonist_banner_light.gif" ALT="Click Here for a Better Urban Life" width=468 height=60 border=0></A>
